Every resume is a one-of-a-kind
marketing communication. It should be appropriate to your situation and do
exactly what you want it to do.
The resume is a tool with one specific
purpose: to win an interview. If it does what the fantasy resume did, it works.
If it doesn’t, it isn’t an effective resume. A resume is an advertisement,
nothing more, nothing less.
No employer will have the time (or
patience) to read long paragraphs of text. Use bullets with short sentences to
structure the body of your resume. The main selling points of your resume
should be clear and quick to scan.
You should always use %’s, $’s and
#’s. Dollar totals, numbers, and percentages stand out in the body of a resume.
Most of the times your previous work
experience will be the most important part of the resume, so put it at the top.
When describing your experiences or skills, list the most important ones first.
Highlight your strengths, and what is
most relevant to the potential employer.
Put the strongest and most relevant
points first where they are more apt to be read.
Using a custom resume instead of a
generic one will greatly increase your chances of an interview, as you will be
a better match in the eyes of the reader.
You should avoid attaching your
picture to the resume.
To help you clarify your direction,
qualifications, and strengths, boost your confidence, or to start the process
of committing to a job or career change.
